South Florida Boss Babes You Need to be Following

The hustle is real, especially with women in South Florida, and we’re so lucky enough to have the opportunity to be surrounded by a bunch of successful bad a$$ boss babes on a regular basis. Between the connections we make in the blogging world to the networking opportunities we have through the PR side of our business, we are constantly learning from inspirational women. Whether its women working within the community to raise awareness for a special cause, or simply killing it in the ‘real world’, these are the boss babes getting our attention these days.

Durée Ross

There’s nothing we love more than connecting with women in our industry, especially when they’re women that ‘get it.’ You know what we’re talking about; the women that empower one another to grow and collaborate over being competitive and malicious. This brings us to one of those women who ‘get it’, Durée Ross the Founder of Durée & Company PR & Marketing ( Durée is a South Florida Native who founded the company in 1999.

Durée & Company boutique public relations, marketing & special events firm with offices in Ft. Lauderdale, FL, and Aspen, CO. They’re in the business of getting the media’s attention. With clients ranging from nonprofits, restaurants, lifestyle, entertainment, travel and medical, Durée & Company specializes in turning the normal into the news. Durée Ross has over 20 years of trusted experience and it shows.

There are so many reasons why we respect Durée and her team of fabulous ladies, but one of our favorite things is their ability to brand themselves. In an industry where you’re laser-focused on branding your clients, it’s easy to lose sight of branding your own business, but Durée and her team have it all covered. Their social media content is professional, fun and on-point!

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Kier Mellour

In today’s day and age, everyone is trying to be an ‘influencer’ or ‘expert in their field’, but Kier Mellour is actually doing it and doing it very well. Located in Delray Beach, Kier blogs about environMENTAL fashion, beauty, travel and all things luxury. In addition to blogging, Kier’s true passion lies within saving and bettering the environment with her newest Instagram account, @ecobikinigirl, which brings awareness to plastic pollution and local beach cleanups.

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Lynn Aaronberg

We’d be lying if we said Lynn Aaronberg didn’t light a flaming fire of inspiration under us on a regular basis. She is a mover, a shaker our friend, and face behind Lynn Aronberg Public Relations (, another amazing boutique public relations agency with locations in Palm Beach, New York, Los Angeles, and London. Specializing in media relations and special events, LAPR has quickly become one of the most trusted and sought-after agencies to liaise with top media outlets for editorial product placement, corporate public relations, event press, and brand development.

With personal and professional placements in national media outlets such as The Today Show, Fox News, Shape Magazine, and Allure Magazine (to name a few), Lynn is the media queen of our times. One of Lynn’s most recent and noteworthy accomplishments is her nomination for the 2019 Woman of the Year by the Leukemia & Lymphoma Society. With this nomination, Lynn is aiming to raise as many funds as possible in 10 weeks to aid in blood cancer research. In pursuit of this goal, Lynn recently hosted a Slim Aarons-Style Brunch at The Mar-a-Lago Club and raised over $60,000+ for the Leukemia & Lymphoma Society Palm Beach.

She’s a philanthropist with beauty, brains, and ambition, and she’s single fellas. Just sayin’. Lynn brings a whole new meaning to the word, ‘socialite.’

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Donate to Lynn’s LLS Woman of the Year Campaign: Click Here

Local Mom Scoop

South Florida is filled with female entrepreneurs paving the way and changing the game when it comes to the word, ‘stay-at-home-mom’. The term ‘mom blogger’ should not be taken lightly when referring to Heather McMechan from Local Mom Scoop ( She is one of the first mom bloggers in the South Florida community and does so much more than just mom blogging.

Local Mom Scoop was created to not only be a resource for South Florida moms but to also make Heather feel part of a mom tribe.

“Moms need other moms to help each other as we navigate this amazing and crazy journey of motherhood. That’s why I share the scoop about local events, travel, dining, kids, and parenting so they can feel a sense of connection to their community,” says Founder of Local Mom Scoop, Heather McMechan.

Local Mom Scoop turned 5 years old and is becoming one of the hottest resources for moms in South Florida. Heather has created CarLine Conversations where she goes live on Facebook and IGTV sharing the latest on her motherhood fails or successes. Her newest show, ‘Live From The Playroom’ showcases the hottest brands out there on Facebook, IGTV, and YouTube!

Give her a follow and check out her blog!

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