July has arrived, which ultimately means it’s time to grab your swimsuits because Swim Fashion Week 2017 is approaching! FUNKSHION has announced that it will once again heat up Miami Beach with Swim Fashion Week July 20-23, 2017. Year after year, the ladies of LLScene have been invited to experience Swim Fashion Week and report back on the hottest swim trends to grace the runways each season. This year is no different as we start to plan our schedule for the runway shows and events taking over Miami Beach next weekend.
So, what exactly is Swim Fashion Week? FUNKSHION presents this season’s star-studded schedule featuring the hottest swimwear collections the industry has to offer with fashion shows and event showcases for buyers, media outlets and bloggers from all over the world. In addition to the traditional Swim Week agenda, FUNKSHION plans on building the platform even more by presenting a series of expertly curated shows, industry talks with featured designers, and even a Designer and Model House at The Plymouth in Miami Beach with live DJ sets each day.
With the hype of Swim Week every year, we’ve been receiving RSVP emails and interview requests since May, so we couldn’t be happier that the weekend is almost here. Starting Friday, July 21st expect nonstop coverage on our social media pages - LLScene Facebook, LLScene Instagram, LLScene Twitter. We will also be in direct communication as Fashion Correspondents with the marketing team at bocamag.com to insure their readers and social media followers don’t miss a beat on the latest swim trends as well. Unfortunately, a lot of the events and runway shows aren’t open to the public, so we highly encourage you to tune in on social media to follow what’s going on.
Here's a little sneak peek into the coverage you can expect from us during Swim Week! For the complete list of runway shows, events and times to tune in for our Swim Week coverage, read the rest of the blog post we wrote for Bocamag.com CLICK HERE.
Saturday, July 22nd 12-5pm
Unlike in the years past, we will be participating in in Swim Fashion Week as a vendor! This is such a big deal and we’re so excited to have the opportunity to feature our Scene Swag collection during ESCAPE MIAMI at the Shelborne Hotel. We'll also be premiering NEW collections at ESCAPE MIAMI, so stay tuned!
We’ll be partnering with our girls from Face2Face Studios as they beautify Miami Beach with an exclusive beauty bar including white henna and a lash bar. The best part about this event is that this is one you can all attend yourselves! For more information about how you can get tickets to ESCAPE MIAMI, click here!
Sunday, July 23rd
Montce Swim 6pm
Out of all the days this weekend, we’re looking the most forward to Sunday. Montce Swim (Lindsey’s absolute favorite swim brand) will be premiering their latest collections during a runway show for the first time at Swim Fashion Week. In years past, we have regularly visited their events and pop up shops, but a runway show is the real deal. We couldn't be more excited to support founder and visionary, Ali Grief as she expands her growing empire. There’s something about the swimwear she produces that is different than anything else out there. Not only is there a look for everyone, but the swimsuits at Montce Swim simply fall on your body perfectly, rather than pull and ride up in all the wrong places. Don’t forget to tune in for live coverage of the Montce Show, because the ladies of LLScene will be fangirling like crazy.
Another one of our all-time favorite brands taking over the scene in swimwear. You may or may not have seen us post about Versakini in the past, but founder Kelsey Duffy is not only a genius in her craft, but she’s also a good friend of ours. We've been covering them every since we launched wiht blog posts like this! Over the years, we have watched her grow her brand tremendously year after year and you can see we just love rocking their suits!
*A portion of this blog post premiered in our Miami Swim Fashion Week pre-event coverage on Bocamag.com.